SGE Partners with Microsoft

SGE earns Microsoft Co-Sell Ready Status

Dubai, United Arab Emirates – SGE Power FZE, an industry leading Cloud-based Asset Lifecycle Management solution provider today announced that it has earned the Co-Sell Ready status through the Microsoft One Commercial Partner Program.

With its propriety Cloud-based software; Aladdin, SGE now joins an elite group of Microsoft’s global independent software vendors (ISVs) for intensive joint sales, support and go-to-market initiatives.  Effective immediately, SGE will collaborate with Microsoft field sales teams beginning with the Middle East and then cover the worldwide market during the course of 2019, on targeted customer opportunities and related account planning activities.

“Powered by Microsoft Azure, SGE’s Microsoft Co-Sell Ready status assures organizations that, Aladdin, provides a secure, reliable and feature-rich user experience locally, on a global scale. We also plan accelerated product enhancements and functionality by leveraging Microsoft Azure’s development tools,” said Andrew Piechowiak, General Manager – Asset Management Business at SGE.

“SGE helps organizations that own physical assets understand that around 70% of the total cost of ownership lies in the Operation and Maintenance of those assets. Aladdin, drives operational efficiencies that maximize asset life and utilization whilst significantly reducing the overall cost of asset ownership,” commented Mohammad Daudi, Chief Revenue Officer. “Core business processes such as processing work orders, scheduling timely maintenance work and inventory management is made simple with, Aladdin. Moreover, real-time business intelligence fuels impactful strategic planning around CAPEX investment, managing enterprise resources and compliance. Aladdin delivers triple-digit returns over 12-36 months for organizations across multiple industry sector,” continued Mohammad.

The Microsoft Azure Co-Sell Ready program, initiated in 2016, provides comprehensive sales and marketing support for select partners, such as SGE.  The program aligns Microsoft’s large, global salesforce behind partners like SGE to help Microsoft Azure partners drive new business. Co-Sell eligibility is subject to customer references that demonstrate successful projects, meet a performance commitment, and pass technology and sales assessments.

“At Microsoft, we believe that our partners play a pivotal role in the success of our business and empowering them to achieve more is at the core of our mission,” said Sherif Tawfik, Regional Director – Commercial, Partners, Channel & SME, Microsoft Middle East & Africa. “The Microsoft Azure co-sell ready program speaks to this effort by providing a comprehensive approach to assist partners in accelerating their business growth. We congratulate SGE on joining this program and look forward to working with them to deliver innovation and value to our customers and channel partners.”

Additional Resources

SGE is a multidisciplinary group of companies with core business interests in Asset Lifecycle Management, land development and software. An American company, SGE was founded in 2010 and today is headquartered in Dubai, UAE with offices in Riyadh, Saudi Arabia and South Carolina, USA.

Aladdin is SGE’s Proprietary Asset Management Software and is the Technological platform that sits at the core of all the specialist services offered by SGE.

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